Guión y Diseño Interactivos para la Publicidad

Tumblr creado por Alejandro López para la asignatura Guión y Diseño de Interactivos para la Publicidad y Comunicación Corporativa.

Aquí se recogerán las diferentes prácticas elaboradas a lo largo del trimestre, así como noticias del sector.
Recent Tweets @alopezfdez
Posts I Like
groupme:

Introducing GroupMe 3.0
It’s a very exciting day here at GroupMe. Thanks to the invaluable feedback we’ve received from our users over the last few months, we have a slew of new features today that make GroupMe the easiest way to start conversations and keep in touch with your real life network.
There’s a lot of new stuff to celebrate, so let’s get to the point. Here’s what’s new!
 Questions (Beta)
Today, we’re releasing a new kind of conversation you can start on GroupMe. It’s as simple as asking a question.
Use it to plan a real-life meetup, chat about something with your friends in real time, or whatever else you want!
You can direct your question to just a few people, an entire group, or everyone you know. You can even broadcast it to Twitter or Facebook and let the world respond.
We’re so excited about this feature that we can’t contain it all to this post. Please read more about Questions here. 
 Direct Messages
Now, you can send a message to another GroupMe user, because sometimes, you don’t need to say it to the whole group. 
Just tap on a user’s avatar anywhere in the app, and you can have a conversation with them without ever leaving the app.
Today, you can send and receive Direct Messages from the iPhone and Android apps. It’s coming soon to our other platforms, including the web.
Website
Now everything you can do on the app is possible on the web. Start and manage groups, send messages, share photos, ask questions, and more, all from the comfort of your desk. You asked for it, so we built it. 
Plus, it’s optimized for mobile browsers, so if your smartphone doesn’t already have a GroupMe app available, you can still chat for free wherever you are.
On top of all that, we have a new About page, a new Jobs page (apply now!) and new pages for all of our apps. It’s like a brand new website! 
Who You Know
To date, you have been able to view the phone numbers of anyone in your groups. As GroupMe has grown and our users have discovered awesome new reasons to start groups, we’ve heard from some people that you don’t always want to share their phone number in their groups.
So starting today, your phone number is kept private from other group members.
 The only way you can see another group member’s phone number in the app is if they’re already in your phone contacts. Of course, if you need to know it, you can always ask them for it by sending a Direct Message in our app. It’s that easy!
International Support
The GroupMe app is now available worldwide on iPhone, Android, BlackBerry, and Windows Phone 7. Full SMS chat support is currently limited to the United States, but users in other countries can use GroupMe for free with our app or on our website. Today, GroupMe apps are available in over 90 countries.
New Apps and More
In addition to all the awesome new features described above, the new versions of our iPhone and Android apps also feature a gorgeous new interface design. They’re faster than ever and better looking to boot.  
If you didn’t see the news last month, we have a brand new app for Windows Phone 7 that’s just getting started. Try it out!
The retooled “News” tab in the app now tells you everything you need to know about GroupMe.
There are so many optimizations and detailed improvements in our apps and website that we couldn’t possibly list them all here.
We’re so excited for you to start playing with the new apps and features! So what are you waiting for? Here are a few things you should do right now:
Download the latest version of our app. Ask a question of your friends! Send a direct message to someone you’re in a group with! Chat with your groups from our website! Let us know what you think on Twitter or Facebook! And if you have any problems or questions, feel free to send us an email. 
Enjoy!
Love,
Team GroupMe

groupme:

Introducing GroupMe 3.0

It’s a very exciting day here at GroupMe. Thanks to the invaluable feedback we’ve received from our users over the last few months, we have a slew of new features today that make GroupMe the easiest way to start conversations and keep in touch with your real life network.

There’s a lot of new stuff to celebrate, so let’s get to the point. Here’s what’s new!

 Questions (Beta)

  • Today, we’re releasing a new kind of conversation you can start on GroupMe. It’s as simple as asking a question.
  • Use it to plan a real-life meetup, chat about something with your friends in real time, or whatever else you want!
  • You can direct your question to just a few people, an entire group, or everyone you know. You can even broadcast it to Twitter or Facebook and let the world respond.
  • We’re so excited about this feature that we can’t contain it all to this post. Please read more about Questions here

 Direct Messages

  • Now, you can send a message to another GroupMe user, because sometimes, you don’t need to say it to the whole group. 
Just tap on a user’s avatar anywhere in the app, and you can have a conversation with them without ever leaving the app.
  • Today, you can send and receive Direct Messages from the iPhone and Android apps. It’s coming soon to our other platforms, including the web.

Website

  • Now everything you can do on the app is possible on the web. Start and manage groups, send messages, share photos, ask questions, and more, all from the comfort of your desk. You asked for it, so we built it. 
  • Plus, it’s optimized for mobile browsers, so if your smartphone doesn’t already have a GroupMe app available, you can still chat for free wherever you are.
  • On top of all that, we have a new About page, a new Jobs page (apply now!) and new pages for all of our apps. It’s like a brand new website! 

Who You Know

  • To date, you have been able to view the phone numbers of anyone in your groups. As GroupMe has grown and our users have discovered awesome new reasons to start groups, we’ve heard from some people that you don’t always want to share their phone number in their groups.
  • So starting today, your phone number is kept private from other group members.
 The only way you can see another group member’s phone number in the app is if they’re already in your phone contacts. Of course, if you need to know it, you can always ask them for it by sending a Direct Message in our app. It’s that easy!

International Support

  • The GroupMe app is now available worldwide on iPhone, Android, BlackBerry, and Windows Phone 7. Full SMS chat support is currently limited to the United States, but users in other countries can use GroupMe for free with our app or on our website. Today, GroupMe apps are available in over 90 countries.

New Apps and More

  • In addition to all the awesome new features described above, the new versions of our iPhone and Android apps also feature a gorgeous new interface design. They’re faster than ever and better looking to boot.  
  • If you didn’t see the news last month, we have a brand new app for Windows Phone 7 that’s just getting started. Try it out!
  • The retooled “News” tab in the app now tells you everything you need to know about GroupMe.
  • There are so many optimizations and detailed improvements in our apps and website that we couldn’t possibly list them all here.

We’re so excited for you to start playing with the new apps and features! So what are you waiting for? Here are a few things you should do right now:

Download the latest version of our app. Ask a question of your friends! Send a direct message to someone you’re in a group with! Chat with your groups from our website! Let us know what you think on Twitter or Facebook! And if you have any problems or questions, feel free to send us an email

Enjoy!

Love,

Team GroupMe

tristanwalker:

today marks two years since i sent my very first email to dennis and naveen (wow i was such a nerd! ha). naveen sent a reminder to team foursquare today and i thought i’d share it on my blog. Man, how times have changed:

Hey Dennis and Naveen

How’s it going? Hope all is well!

My name is…

29 WAYS TO STAY CREATIVE

Coca-Cola - The Recycling King, Facebook Places

Estrategia de Coca-cola en Israel usando el Facebook Places

Interesante campaña de VW Golf, en la que han juntado a 100 personas en Madrid y Barcelona para descubrir qué se siente al mirar un Golf  GTI, utilizando la última tecnología en medición biosensorial.

En el sitio Golf GTI Experiment podemos ver  la explicación del experimento y los resultados que la marca hizo públicos el 6 de junio, así como su repercusión en redes sociales.

Así pues, el principal valor de esta campaña es que comunica el producto a través de los atributos emocionales que le otorga su público objetivo, siendo en este caso “deseo” la emoción que más se ha repetido entre los participantes.


Crea grafittis por la ciudad mientras corres, gracias a Nike. 

Buena acción de la marca que mezcla el online y offline, gracias a una aplicación en su página de Facebook donde podías visualizar los graffitis hechos por otras personas, así como confeccionar uno propio, compartirlo, y retar a tus amigos de Facebook.

Harto. HAR-TO. La nueva palabra de moda es la de “community manager”. Que si community manager para aquí, que si community manager para acá… Y total, ¿para qué? si luego es el puesto que ejerce el chaval que acaba de entrar de prácticas o el chavalito-ese-que-tenemos-en-la-oficina-y-controla-eso-del-feisbu…

No, si las gracias se las tendremos que dar a Fanta, que enviando noséqué sorteaban un curso para una de las tres profesiones guays del momento: surfero, dj o (cómo no) ¡COMMUNITY MANAGER!

Bienvenidos al País de la peineta y la pandereta, aunque seamos muy dospuntocero.

La conocida marca de gafas de sol, que remontó el vuelo gracias a Top Gun, sigue por la misma línea del NEVER HIDE, no te escondas nunca.

¿Pero… qué pasará cuando en vez de veintipico, treintaypico, cuarentaypico, tengas setentaypico? ¿Te sentirás viejo y querrás dar paso a la juventud? ¿Te quedarás encerrado jugando al domino? ¡NO! Never hide, significa NEVER EVER.

Para ello, Ray-ban crea un juego en su página de Facebook: Toma una foto con la webcam, o sube directamente una foto tuya de cara. Una vez la subas, tendrás la pantalla partida en dos: el tú de ahora, y el tú con 50 años más. La imagen de la izquierda, el ahora, se quedará tal cual, de referencia. Sin embargo, la foto de la derecha, serás tú pero con 50 años gracias a una técnica digital de envejecimiento. Pero ahí no acaba la cosa, dispondrás de toda una serie de herramientas para retocar tu foto de la vejez; más o menos arrugas, barba, bigote, tinte para el pelo, sonrisa profident… y claro, cómo no, toda la gama de gafas Ray-ban para que estés tan chulo como lo estás hoy en día.

Las mejores fotos de cada ciudad, serán invitados a una fiesta offline, donde cada invitado llevará una careta de su YO VIEJO y depende de cómo se porten, se les volverá a invitar a la misma fiesta dentro de 50 años.

Una vez terminado, tendrás la oportunidad de compartir tu foto a través de Facebook, Twitter o enviarla por mail. También podrás invitar a tus amigos para ver si merece la pena seguir siendo su amigo en la vejez, o mejor buscarse otros.